Is Your Business Card a Marketing Tool?

3 Effective Ways To Market With Your Business Card

Here are 3 effective ways to utilize the marketing tool “your business card” to help market your business.  Most small businesses are looking for low cost ways to market their business and to attract new clients.  A well designed business card that includes the following 3 tips will help any business gain the interest of consumers that are looking for their services.

Effective Business Card Marketing Tip 1:

Make use of a solid colors or photo images on your business card

There are many marketing opportunities that small business owners miss for FREE advertising.  Yep you guessed it.  With your business card!  You can leave a small stack of your business cards at some of the local shops, UPS Stores, beauty supply stores, restaurants and even at the carwash.

In order to make your business standout in the crowd of business cards that is left at these locations.  You need to have a business card that is different so that their eyes will immediately gravitate to your card.

You can attract potential clients by using a solid colors or photo image on your business card. It could be a splash of color with text over it.  It could be a mix of color like blue and white or a solid color over the whole card.

If you feel that you don’t want your photo on your card you can purchase a photo image very inexpensively that could be people doing something related to your business.

Whatever image or design you decide to have on the card should depict the kind of business you are in and the services that you offer.

Effective Business Card Marketing Tip 2:

Make sure you have an offer or call to action on your business card.

The second major tip is to have a reason for your consumers to contact you other than to just call to hire you. Most consumers want to be familiar or experience your service before they hire you for a big job.  You will need to tell them what you want them to do next, give them a reason to call you.

Here are a few ideas of a call to action:

• A free 30-minute consultation
• Download a free guide on how to hire a ___________ consultant
• Download the top 10 mistakes that most people make when ______________
• A bonus or discount if you mention this card
• A discount for ______% if they are a new client

Make sure whatever you offer are tied around the key selling points for your services.  Try to think of offers that are considered by most of your clients before they acquired your services.

These offers on your business card not only attract new clients, but repeat business from those who have already enjoyed your offer.  A deduction of 10% – 25% off the price of a product or service is a great deal for anyone who is about to spend money on the service anyway.

More Examples:

A beauty consultant may offer free consultations, guide or even 10 tips for new clients on how to wear make-up or how to maintain healthy looking skin.  Those who have a small business dealing in the software industry may give a free guide on “How To Choose A ____________ Software Solution” or “How To Get The Most Out Of Your ____________ Software Solution”.

Naturally if a person gets very useful information for free and enjoys its value, the tendency is that they would come back again and purchase the item even if it is not discounted, because now you are the expert and you have already showed them that you know what you are talking about.

Effective Business Card Marketing Tip 3:

Make sure you give your business cards to your raving fans with a referral offer.

One of the best ways to generate new business is through referrals.  Especially referrals from people that have used your services and you have provided them with great results.  Those clients that you have saved money, saved them time or provided a desired result all would be considered raving fans.

Give them about 5 -7 of your business cards and let them know that you will give them a small token of appreciation if they got a client from their referral.  This alone can prompt clients, friends and acquaintances to market your services because there is something for them to gain.

Even if that person is not interested in the gift you have just planted the seed in their minds that they should refer you if they run into someone that needs your services.

Here are a few thoughts on referrals that you can offer:

• A cash reward or bonus
• A low cost service or product that you can give them for the referral
• A percentage of the sale
• A discount for the referral and a reward for the referrer

Offering cash rewards or bonuses is so rare in most businesses, such that those who do it have a high chance of getting more business.

You can do this subtly by sending a thank you card to your clients for their business and insert a few business cards inside with a note about your offer for referrals.

The above tips show that there is no limit to the imagination of a business owner who wants to use their business card as an effective marketing tool.

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If you are ready to establish your business as a unique business in today’s competitive marketplace and have a business card that stands out in the crowd.  You may want to check out the Small Business Identity Package.